Advertise
If you sell to manufacturers in western Pennsylvania, our readers are the people you are trying to reach.
Who you reach
Plant managers, owners and engineers at manufacturers across the 26 counties of western Pennsylvania, plus the suppliers, contractors, economic development staff and union representatives who work with them. They read this site to find out what changed at plants near theirs — work to bid, jobs at risk, competitors expanding or idling, and costs about to land on their own operation.
That is a narrow audience on purpose. If you sell industrial supply, staffing, contracting, equipment, engineering services, industrial real estate, insurance, or labor and environmental counsel, it is the audience you already sell to. If you sell to consumers, it isn't, and we would rather tell you now.
This site is new
This site launched in September 2026. We are not going to show you a traffic chart we don't have yet, and we are not going to quote a number we can't stand behind.
What we will do is publish real figures the moment we have a meaningful run of them, and report your campaign honestly from day one. If you would rather wait for the numbers, that's a reasonable call — tell us and we'll come back to you with them.
Founding advertisers
Advertisers who come in during the first 6 months get charter rates, held for 12 months after the rate card publishes.
In exchange, you're advertising on a site whose audience is still being built. That's the trade, stated plainly.
What we sell
Direct-sold placements only. No ad networks, no programmatic auctions, no retargeting pixels, no third-party trackers following your customers around the internet.
Display positions across the site, sold by flight with defined start and end dates
Newsletter placements in the daily briefing
Sponsored listings in the events calendar
Creative specifications and available positions: CONTACT
How we count
We report verified human impressions. Raw traffic numbers are recorded, but they are never what appears on your report. Bot and automated traffic is filtered out before an impression is counted as yours.
Most publishers our size report raw impressions, and the gap between raw and verified is usually large. We would rather show you a smaller number you can trust.
What we don't measure, and won't claim we do:
Viewability. We do not currently measure whether an ad entered the viewport. If viewability reporting is a requirement for your buy, we can't meet it today.
Web and newsletter numbers are reported separately and never combined. Email open tracking is inflated by mail clients that pre-fetch images, and blending it into a web impression total would produce a number that means nothing.
Your report
Every campaign gets a live report showing verified human impressions and clicks, by placement and by day, for the life of the flight. You can export it to a spreadsheet. The report is yours to check whenever you want — you don't have to ask us for a screenshot at the end of the month.
Trade and barter
We're open to trade. Conference booth space, event access, and sponsorship swaps are arrangements we've run for years on our other sites, and they get the same delivery reporting as a paid campaign. If you have something to trade, ask.
Where advertising stops
Advertising has no influence on what we cover or how we cover it. Advertisers get no advance notice of stories, no review, and no veto. If we report something you would rather we didn't, your campaign keeps running and the story runs too.
We say this on the About page as well, and we mean it in the same way. A trade site that sells coverage is worth nothing to the readers you're trying to reach — which would make the advertising worth nothing to you.
What we won't run
Ads that imitate editorial content or our own layout
Anything with a third-party tracking pixel or data broker tag
Auto-playing audio or video
Recruitment ads for a struck or locked-out facility
Talk to us
Tell us who you're trying to reach and what you're trying to do. We'll tell you whether this site can do it.